The pros: Trader Joe's Joe Coffee is a new light roast that is priced inexpensively.
The cons: It tastes like cheap coffee in all the wrong ways. It also comes pre-ground.
I've always found coffee reviews to be the hardest to sit down and write. It's hard to come up with that many words to describe my favorite morning beverage.
But, I think I've come up with a pretty fair analogy on how this tastes.
I want you to think of the last hotel you were in where there was a coffee maker in the room. Not the one where they might have a continental breakfast. And not one with a Keurig brewer either.
You know the coffee makers that make anywhere from 1-3 cups of coffee on one pre-filled sealed coffee filter with the grounds in the middle. Those pods are usually sealed in a plastic bag that make the weakest coffee imaginable. Even if you brew a single mug.
I mean these are the types of coffee that would drive you out of a room to find real coffee. They're bad enough they will force you to get dressed to seek better coffee.
They've now bagged that disappointment in this bag. Now, I'm not saying it's Trader Joe's coffee. I'm saying that the contents of this pre-ground coffee are equally disappointing to in room hotel coffee maker coffee.
The first time I had this I used the same amount of coffee that I would any other brew. It poured a very pale shade of coffee water. I understand fully that this is a light roast. But this was a pale brew even for me.
Worse yet, was that familiar under flavored coffee taste. It's not often here I've complained about coffee. I've tried my share of light roasts including the now discontinued Trader Joe's Lys Kaffe (and other various small lot coffees) and didn't mind them.
The next pot was filled to the brim with coffee grounds in hopes of getting a better brew. I had to use a lot more, but I did not yield a satisfying cup where I desired more than one cup.
There is nothing complex about this brew. It's basic morning coffee at best. But if you are home, you deserve better. You deserve something that you can drink that will put a smile on your face.
For $3.99 for 14 ounces, this is relatively inexpensive for coffee. But I can taste right through the price on this one. While the small lots are hit or miss, there is something about those single origin coffees that reminds me of how special coffee can and should be.
Here is the visual run down of what you get if you buy this product:
The bag of Trader Joe's Joe Coffee:
How to prepare:
How Trader Joe's describes the contents of this bag:
Would I buy this again? No, I would not buy Trader Joe's Joe Coffee again.
Want to see more items I've reviewed from Trader Joe's? Click on Thoughts & Reviews of Trader Joe’s for a searchable list.
Did you try it? Let me know what you think in the comments section!