I remember making cookies with my mom as a kid. It was like magic how butter, sugar, and flour came together to make cookie dough. If that isn’t magical enough, she always put a nice dose of vanilla extract into the dough.
Vanilla extract smelled so amazing. But I always wondered why she didn’t taste it. So, curiosity got the better of me one day in my childhood. And I poured myself a little tablespoon. What a surprise as to how terrible it tasted!
Despite the overwhelming smell of deliciousness of vanilla extract, the taste never measured up to the flavor. I had never encountered something where the disconnect between the aroma and actual concentrated flavor was so pronounced.
Much later in life, I was introduced to vanilla bean paste. It was a new item to most of us in the class. They also encouraged us to taste it.
Many of us were a bit hesitant to, as I think as people tried it and their faces indicated that it wasn’t terrible tasting like vanilla extract.
It tasted like what I thought vanilla extract should taste like. It was sweet and fragrant. Plus the vanilla bean seeds are present throughout. So if you are making something light in color, it will reflect the more natural beauty of vanilla.
Back in 2016, when they first announced the price of vanilla would go up, I stocked up on some Nielsen-Massey vanilla. I bought a quart of vanilla bean paste and thought I was being spendy at $35. That same quart on amazon has become incredibly expensive.
In other words, this 2-ounce jar from Trader Joe’s at $4.99 is a bargain. The quality is similar to my beloved Nielsen Massey vanilla. There are subtle differences in the ingredients.
But overall, this product is solid. If you use vanilla extract at all in your household, this is one of those products that you should get. There is no need to be fearful of using this because it is an equal substitute for vanilla extract. So whether you need a teaspoon or tablespoon the measurements in your most beloved recipes remain the same.
Best of all, if the finished product is light enough in color you’ll see those beautiful vanilla bean specks.
If your local Trader Joe’s has run out of these, don’t fear. Nielsen Massey reached out to me and is sharing the following deals:
- Starting November 18th, Nielsen-Massey Vanillas is offering 25% off their 2 oz. Holiday Bundle
- Starting on November 29th, you can get 30% off their 4 oz. Holiday Bundle (for Black Friday through Cyber Monday)
- Starting December 9th, Nielsen-Massey Vanillas is offering 25% off their 2 oz. Holiday Bundle
Did you try it? Let me know what you think in the comments section!
Here is the visual run down of what you get if you buy this product:
The jar of Trader Joe’s Vanilla Bean Paste:
The nutritional information and the ingredients:
Want to see more items I’ve reviewed from Trader Joe’s? Click on Thoughts & Reviews of Trader Joe’s for a searchable list.
The Bottom Line
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Trader Joe's Vanilla Bean Paste
Product Name: Trader Joe's Vanilla Bean Paste
Product Description: Trader Joe's Vanilla Bean Paste is interchangeable with vanilla extract.
Price: $4.99
Summary
Trader Joe’s Vanilla Bean Paste is a new and seasonal offering at Trader Joe’s.
- Taste
- Value
- Worthy of Repurchasing
Pros
- A good quality vanilla bean paste
- Affordably priced
Cons
- Seasonal item
- If you like this or think it will make a good gift idea, now is the time to stock up
Decades ago, I kept a vanilla bean in the sugar bowl. But these days, there is no sugar bowl, and that vanilla bean needs its own security team! This looks like something to try, fur sure!
Virtual hugs,
Judie
Hey Judie! Vanilla beans have gotten so incredibly expensive. And yes, they need their own security detail. Thanks so much for stopping by!
Do you know how long you can store the paste, opened or opened? Could the jar be frozen to preserve it further? Thanks, in advance.
Hey H M! My big jar of vanilla has a 3 year shelf life but I’ve found it has lasted even longer. The little jar from Trader Joe’s is good until 2021. It is small so it will be empty long before then. I hope that helps.
I just bought some of this, because I love baking and I love using vanilla bean paste when I can. I am just skeptical that something so cheap can give the same effect as a more expensive paste. From looking at the ingredients my only guess is that it’s cheap because it contains more filler and less vanilla. I might have to do some experimenting to see how it compares!
Hey Paige- when I wrote this I went to look at my Nielsen Massey Jar ingredients- it reads sugar, water, vanilla extract, vanilla beans, gum tragacanth. Whenever I’ve made extract at home its a very high ratio of vodka to vanilla beans. So with either product there is quite a bit of filler. But then again my favorite spice store sells 3 vanilla beans for $20. I wish vanilla weren’t so expensive. Let me know how your baked goods come out!
Hey there! I was wondering if you may be in a Trader Joe’s test area, because my local Joe’s in Denver does not carry this as of yet.
Hey Hanna! I’m in Westchester county. So I’m not sure if we are a test area. But sometimes east coast and west coast get items at different times
Got mine in SoCal
Thank you! I’m going to have to see if my local Trader Joe’s has this in stock. I’ve always used NM Paste but have been trying to find an alternative since the price has increased so much!
Hey Darlene! I understand totally. I hope your store has it in stock!
TJ’S VANILLA Bean Paste is fabulous SADLY it’s no longer available Seasonal thing except the holidays are still upon us.. What a bummer ALSO The Peppermint Loaf also DONE They need a BIG SIGN .I would have bought a lot. had I known..
Hey Lita! I’m sorry to see that go too and OMG the Peppermint Loaf was amazing. If you look at the signage (I know it varies by store) but if they have a holiday-themed sign then it is pretty certain it is a short run item I’ll see if I can post a copycat recipe if that helps. Thanks again for sharing!
So My Idea { though not perfect} is Using the Chocolate Brownie / Cookie Mix.. making cookies adding pure Peppermint extra roll it in powdered sugar…I haven’t tried it yet But the Mix as cookie is glorious..So I’m thinking literally outside the box:)) haha
So my idea { though not perfect} is using the Truffle Brownie / cookie mix.. adding Pure Peppermint Extract and roll it is powdered sugar.. The Mix makes great cookies.. literally thinking outside the box lol….. we’ll see I’ll let you know:))