The pros: Trader Joe's Organic Midnight Moo is chocolate syrup that is good for sundaes or making chocolate milk (whatever your definition of "milk" happens to be) or any dessert that you can think og.
The cons: This was a previously discontinued item. It would be nice to see this on the shelves on a regular basis.
The verdict: Growing up as a kid, I would see that one Uncle who loved to torment anyone deemed a "kid." It was harmless pranks and silly songs mostly. One of those silly songs was he sung to me was when I was making chocolate milk. For the most part we had Hershey's in the house, but if there was a good sale Bosco would make an appearance. That particular day as I was pouring Bosco into a glass of milk he burst out in song, "Oh I hate Bosco/ 'Tis not the drink for me/ My Mommy puts it in my milk to try to poison me/ But I fooled Mommy/ I put it in her tea/ And now I have no Mommy to try to poison me." It wasn't until YouTube rolled around I figured out where he came up with the melody. Apparently in the 1950s, that was the melody of the jingle (Pretty sure my uncle can't take credit for the altering of the lyrics). If you have never heard the jingle then please enjoy this bit of classic TV (The song starts at 0:40).
I've been a Hershey's girl ever since. Fear of chocolate poisoning perhaps. Preference more likely. Chocolate syrup is one of those things that I'm strangely brand loyal to. But I figured that maybe this might be good. It's organic and does not contain any corn syrup. Interestingly enough, both this product and Hershey's are fat free products. When poured on a plate there was only the most subtle of difference between the two.
Trader Joe's Organic Midnight Moo is slightly lighter in color and very close in flavor to Hershey's. When mixed with milk, it becomes almost indistinguishable from whatever chocolate syrup you might be accustomed to buying. The flavor of the chocolate has some subtle differences, but that might be related to the sweeter used. If you've ever purchase Trader Joe's Organic Sugar, then you might have noticed it's not bright white sugar. It does have a better flavor with a hint of molasses. My husband and I actually prefer it to regular sugar.
I'm not 100% sure if it's the chocolate that makes the difference or the sweetener that is used. Hershey's uses high fructose corn syrup. Midnight Moo is cane sugar (and it's also labeled organic). Depending on how you intend on using this will make a difference as to whether or not you'll notice the subtle differences.
For $3.49 this product has made a return to shelves after a hiatus. I enjoyed it and would enjoy it in place of my usual Hershey's. As for me, I felt like writing this review is almost like the commercial for whipped cream where the lady asks "Oil or cream" to the person asking for whipped cream. This is pretty much along the same idea except I'd ask "high fructose corn syrup or organic sugar." I liked it and the next time I run out, I hope this is there. I say this because this is one of those products that Trader Joe's previously discontinued, but then brought back.
Here is the visual run down of what you get if you buy this product:
The bottle of Trader Joe's Organic Midnight Moo:
The description, nutritional information, and the ingredients:
Would I buy this again? Yes, Trader Joe's Organic Midnight Moo is a great substitute (or replacement) for your chocolate syrup and you can feel a bit better about the ingredients. I'm glad it's back and I hope it sticks around.
Want to see more items I've reviewed from Trader Joe's? Click on Thoughts & Reviews of Trader Joe’s for a searchable list.
Did you try it? Let me know what you think in the comments section!