If there’s one thing that instantly triggers nostalgia, it’s the thought of gooey s’mores around a crackling campfire. So when I spotted Trader Joe’s S’mores Bars in the dessert section, I couldn’t resist. They look absolutely magical on the package: a golden crust, a thick, toasted marshmallow layer, and a decadent brownie filling. At $4.99, they seemed like the perfect shortcut to s’mores heaven.

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Review
The first thing that hits you when you open the box is that these bars look adorable. The packaging is charming, with a picture-perfect toasted marshmallow layer that practically screams “Eat me.” And at first glance, the bars themselves don’t disappoint in the looks department. The marshmallow on top is browned just right, and the brownie layer looks fudgy and rich.
But here’s where things start to unravel, literally. When I tried to lift a bar out of the box, the graham cracker crust practically disintegrated in my hands. It’s more like a sprinkle of crumbs than a sturdy base. I had to scoop up the broken bits just to get the whole bar onto my plate. Even with a gentle touch, the crust just doesn’t have the structure to hold everything together, and that’s a major bummer.
Moving on to the star of the show: the marshmallow layer. I was expecting that big, puffy, gooey goodness that makes s’mores, well, s’mores. But this layer was so thin that it felt more like an afterthought than a proper homage to the real deal. It’s lightly toasted on top, which is a nice touch, but it’s not enough to give you that satisfying, sticky pull you want from a marshmallow treat.
The brownie layer in the middle is decent. It’s soft and a little fudgy, but nothing to write home about. It’s more like a brownie-flavored cake than a rich, decadent brownie. It’s sweet but lacks the wow factor that would have made the whole thing pop.
When you take a bite, you get a combination of graham cracker crumbles, a mild brownie, and a whisper of marshmallow. It’s a bit underwhelming, especially compared to the s’mores I make at home where the marshmallow practically threatens to escape from the sides. I wanted that messy, indulgent bite that reminds me of summer nights by the campfire, but instead, I got a polite, very controlled little square that didn’t quite scratch that itch.
The whole thing feels like it was designed to look good in the package but didn’t quite live up to its promise in the eating department. It’s definitely convenient and affordable at $4.99, but I found myself wishing I’d just picked up the ingredients to make real s’mores instead.

How to Serve
- Slice into bars and serve as a sweet treat after dinner
- Warm slightly in the microwave for a gooier experience
- Pair with a scoop of vanilla ice cream for extra sweetness

Creative Uses
- Crumble over ice cream for a s’mores sundae
- Chop into small pieces and mix into brownie batter for an extra layer of chocolatey fun
- Use as a topping for milkshakes or sundaes

FAQs about Trader Joe's S'mores Bars
Below is a list of frequently asked questions about this product
They’re priced at $4.99 per box.
They’re affordable but may not live up to the packaging’s promise.
They’re pre-sliced and ready to eat, but the crust may crumble.
Final Thoughts
Trader Joe’s S’mores Bars look like the campfire treat of your dreams but come up short on the marshmallow magic. While they’re cute and affordable, the crumbly crust and average brownie layer make this one a bit of a letdown. It’s not a total miss, but it’s not the shortcut to s’mores heaven I was hoping for. Maybe next time I’ll stick to making them the old-fashioned way over a fire with gooey marshmallows that refuse to be ignored. Plus Trader Joe's sells a pretty solid brownie mix which is minimal effort.
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Trader Joe’s S’mores Bars

Product Name: Trader Joe’s S’mores Bars
Product Description: Trader Joe’s S’mores Bars promise campfire magic but deliver a crumbly crust, average brownie, and a skimpy marshmallow layer.
Price: $4.99
Summary
Trader Joe’s S’mores Bars promise campfire magic but deliver a crumbly crust, average brownie, and a skimpy marshmallow layer.
Pros
- Cute Presentation: They look adorable on the box
- Convenient: No baking required—just open and eat
- Affordable: At $4.99, they’re an easy splurge
Cons
- Crumbly Crust: Falls apart too easily
- Skimpy Marshmallow Layer: Where’s the gooey goodness?
- Average Brownie: Tasty enough but not memorable
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