It seems like Trader Joe's knows that ube has a bit of a cult following. To keep that cult following going all the Ube products are seasonal.
This product is likely to be the same. Priced at $4.49 for six mochi it is priced in line with other mochi options.
If you are a fan of the Ube Ice Cream then you pretty much know what the center of this will taste like. For those of you who have never had ube ice cream then ube tastes like a hybird of vanilla and pistachio.
If you haven't tried the ube ice cream then let me summarize for you- the ube flavor is subtle. The color is soft as is the flavor. If you were blindfolded you might be surprised that you aren't having a bowl of vanilla ice cream with a hint of extra flavor.
The mochi is what separates this from the regular ice cream option. Mochi is a chewy Japanese confection. It's one of those textures that is very much a love it or hate it type of thing.
But here, you would expect an extra layer of ube flavor. Based on the ingredients the soft purple hue you see here isn't from ube at all. It's natural food coloring.
And that's ashame. I really think they could have played up the ube both in the ice cream and the mochi. The purple is as muted as the flavor here.
Trader Joe's Ube Ice Cream relies on ube puree for flavoring. But if you are at home and you really like the flavor of ube then do yourself a favor. Buy some ube extract off of Amazon. It's inexpensive and it will add a pop of flavor that none of Trader Joe's ube products can match.
Add it to pancakes, waffles, your own ice cream or pretty much anywhere where you wouldn't mind a pop of purple and the flavor of ube. Just becareful not to spill as it will stain and you might look like you're Barney the Dinosaur.
The packaging here is simple. It's a box with a plastic clamshell in it that holds the six mochi in place and prevents them from sticking to one another. There is no unneccessary packaging with this.
The design of this package let's you know that this is their ube line. All the packaging from the pancake and waffle mix to the ice cream to the tea cookies are similiarly designed.
I wanted to be excited about this product but I just wasn't. Trader Joe's had every opportunity to up the ube flavor profile just a bit more with each product. But in this case they missed an opportunity to build on flavors here.
And that's ashame since ube is a really unique flavor profile with the added bonus of natural coloring.
Would I buy this again? No, I would not buy Trader Joe's Ube Mochi again. I'll stick to the ice cream or the pancake and waffle mix.
But if you are a die hard ube fan and have freezer space and love this then I'd stock up. The ube items are all a limited run series and when they are done who knows when or if they'll be back.
Did you try it? Let me know what you think in the comments section!
A visual rundown of this product
Calories and ingredients
Description and how to enjoy these:
Out of the package you get:
A close up look at what is inside of each mochi:
Want to see more items I've reviewed from Trader Joe's? Click on Thoughts & Reviews of Trader Joe’s for a searchable list.
The Bottom Line
Don't forget to share your thoughts by going to the "user review" at the bottom of the box (click on the number of stars you believe this product deserves) and leave a comment below.
Trader Joe's Ube Mochi
Product Name: Trader Joe's Ube Mochi
Product Description: Trader Joe's Ube Mochi is new but misses some opportunity to highlight the ube flavor.
Trader Joe's Ube Mochi is a new but seasonal addition to the ube flavors
- Consistent packaging across the ube line
- Ube ice cream is well done
- Mochi is pretty standard
- Missed opportunity for more ube flavor in the mochi
- Too much overlap with the ice cream