If this packaging seems familiar, then you aren't wrong. This is the same packaging that comes on Trader Joe's birthday cake candy bar. That bar comes and goes at random points in the year. This is five ounces of popcorn with a candy coating on it, while the candy bar is 2 ounces. If you've never tried that candy bar, then let me get you up to speed.
That bar would have been a dream as a kid. Nonstop sweetness with as much color as a white colored candy bar can handle. So this is a natural extension of that same idea.
Now that product reminded me a little of when I was a kid. If you've ever had Funfetti cake or icing, you know what I'm talking about.
There is no rational reason why I like Funfetti. It's fun and has a pleasing taste. On top of that, it isn't something that your run-of-the-mill cook can recreate. Now, like Funfetti and the candy bar, this popcorn is sweet.
It seems like half the new products hitting the shelves are targeted at people who have a sweet tooth. But in line, I was seeing something that is becoming more common. I watched people put various items back due to the sugar content.
Hopefully, Trader Joe's takes note.
But in the meanwhile, here we have a very vanilla flavored popcorn. This isn't the fake boxed cake batter type of vanilla. This vanilla is more natural.
Each kernel gets its own coating and some have sprinkles on them which do not seem to add anything beyond the appearance here.
So in essence, yes this is the Funfetti answer to popcorn. It might be worth a try provided you are willing to indulge in yet another sweet item.
And like the Funfetti cake and icing, I still found something strangely enjoyable about this product. It has that same je ne sais quoi about it that the Funfetti has for me. It's not something I would buy regularly. But it did satisfy my mid-afternoon craving for something sweet. One bag will likely be sufficient.
For $1.99 this is a 5-ounce bag of popcorn. For what it is, it is fairly priced for candy-coated popcorn.
This is available at Trader Joe's seasonally or can be purchased on Amazon.com.
The bag of Trader Joe's Birthday Cake Popcorn:
How Trader Joe's describes this:
Out of the package you get:
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Did you try it? Let me know what you think in the comments section!
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Trader Joe's Birthday Cake Popcorn
Product Name: Trader Joe's Birthday Cake Popcorn
Product Description: Popcorn with a vanilla flavored glaze and multi color sprinkles.
A new fun vanilla candy coated popcorn with sprinkles
- A well done sweetened popcorn for those who don't love savory
- Another sweet item and there is quite a bit of sugar in this
Funny that I tried it as a sample and I liked it. But didn't want to buy since my cravings didn't hit for that. I plan to get this as a full bag next visit. It would be a fun dessert for a kids birthday party. TJ's should sell sprinkles by itself. They had sold it within products in the kits but never solo.
I am a total sprinkle junkie too. Have you ever been to NY Cake Shop on 22nd street in Manhattan? They have an entire aisle of sprinkles. Every color, shape imaginable.
I don't know, maybe it's just me but this sounds so utterly unappealing. I like basic vanilla okay and to me sprinkles or Funfetti don't have any flavor at all so the thought of them together with popcorn underwhelms me LOL. And oh my gosh the first ingredient is sugar. I prefer my popcorn on the savory side- so substitute the sugar & confetti with butter, and parmagiano-reggiano.
Hey Dag! Fair enough on this one. Totally ok to pass. For me this was mindless eating type of food.